Varun Saxena’s Seo Blog

In Google AdSense Program, There have been some policies which every publisher should require to follow. And if the publisher fails to comply of the policies then the Google will reserve the right to disable ad servicing of the website and AdSense account at any time. If the account once gets closed, it would not be reopened. As Google may change their policies at any time so the publisher needs to check it often for updating.

• Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.
• Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.
• Publishers may not place AdSense code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance.
• AdSense publishers may not display Google ads on webpages with content protected by copyright law unless they have the necessary legal rights to display that content.
• Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google’s Landing Page Quality Guidelines.
• AdSense code may not be altered, nor may the standard behavior, targeting or delivery of ads be manipulated in any way that is not explicitly permitted by Google. For instance, clicking Google ads may not result in a new browser window being launched.
• Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used.
• Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.
• In order to prevent user confusion, publishers may not display Google ads or search boxes on websites that also contain other ads or services formatted to use the same layout and colours as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure that these ads cannot be confused with Google ads.
• AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users’ browsers, or using web beacons to collect information as a result of ad serving on your website.

Apart from all, it has Product-Specific Policies AdSense for content: Up to three ad units and three link units may be placed on each page and AdSense for search: A maximum of two Google AdSense for search boxes may be placed per page. To know more about Internet Marketing, Google Adsense and Google Adwords Click here to contact Chums IT Systems.

Social Media Optimization was not at all overestimated, before last year. Although it sounds like a great idea, most of us don’t even have a good amount of knowledge about Social Media Optimization.  It’s not even required by a web user to be knowledgeable about SMO or Social Media Optimization. Thus, if you don’t know what Digg, Stumble, Reddit or Spurl mean, it’s not a crime. But yes, as a web site owner you should at least have an idea about SMO, and that it not only exists, but it also has an effect on your site. 

Not everyone knows the importance of sites like Wikipedia, Digg, etc until and unless you have attended some major conference that talked about it, or if you are a frequent blog reader. But still most of us don’t understand why it is important to get to these sites, in order to ensure the success of our own site. This is crucial, because most of your potential customers do visit these sites often, and if your website link or your domain name exists in these sites, you will stay at the back of your customer’s mind and the chances that they will visit your website will increase. Thus arises a question:  What exactly is SMO or Social Media Optimisation and how is it beneficial in search engine marketing?

Social Media Optimization

Seo Services ensures that your website gets indexed properly by the search engines, while SMO ensures that your content is easily located, and later shared and distributed. This process may be done in two ways. One is to spend hours writing content that may captivate your users, also known as linkbait, which may or may not effect your users. The second option is to include in your site blog a “Digg This” button, which hardly takes any time.

There is no denial that if your link is perfect, and is able to reach your audience when they require it the most, lots of visitors will visit your site. In technical words we may say that the traffic to your website would be unimaginable. It evidently works well for beginners, or companies that have just entered the market. The visibility on the Digg front page is incredible, and makes you a popular and recognisable name. Your chances become bright in Social Media Optimization once you get to know the trick to leveraging. Remember that leveraging is all about how you attract new visitors to your site, and engaging them with your excellent content that ensures they visit you again.

Advantages of Social Media Optimization

The advantages of SMO are numerous, but it all depends upon individual as to what he wants from SMO. The greatest benefit of SMO is that it ensures that you create the best possible content, which is rich in keyword density thus enabling you to make your brand name both online and offline. It also makes it possible for a web site owner to become an expert on the subject matter, and broaden the quality of inbound links. All this in turn increases the traffic to your site and ensures that your content gets exposed to new visitors.

Internet Marketing is a great option. SEO is not only popular, but is also a really useful method for gaining sales. However, most webmasters ends up doing some mistakes, which should be avoided.

No Search Marketing Strategy

Ensure that you have made your budget line for search engine marketing. Also, make a strategy as to what search engines you want to target, and what steps you will take to ensure that you reach the high rankings of these search engines.

Not performing research on Keywords

Keywords form a very important part of SEO and thus, even a single spelling error or spacing problem, may make you a loser at SEO. Some people think that the more the use of keywords in the content, the better. However, this is not the case. Keyword research can save you a lot of time and pain in the future.

Not making a Plan of Performance Expectations

If you genuinely want to make a successful search engine marketing campaign, it would be a waste of effort, if you don’t make your performance expectations and benchmark.

Not Testing Plan

A testing plan to your keyword campaigns is quite essential. Your testing plan should include search terms, match type, ad copy, landing page content, calls-to-action, offers, etc. You may test using various tools.

If Tracking is not used

Tracking of data is very important in internet and it’s a very beneficial factor in SEO.

Remember that being in 1st position not always works

Top position in a search engine is quite appealing, however it costs too much. Also, if you look at the visibility point of view, it may not always be too good for the web site.

Don’t overlook the best match for keyword

We often don’t realise the importance of selecting the right kind of match for the pay per click keyword. People usually believe that matching keywords may be difficult, time consuming and unnecessary. However it’s not the case. These can actually make a big difference to your traffic. Thus, avoiding them for whatsoever reasons would be wrong. 

Dayparting

You may save a lot of money by selecting the time of the day when your potential customers would be shopping online. This may be done using Dayparting, which employs software to enable the same.

Don’t make your site lousy

In an obsession to getting high ranking in the most popular search engines, don’t overdo things. Remember that the moment your website loses its pleasant looking, welcoming appeal, its navigation and functionality, your sales will drop tremendously, even if you rank high in search engines.

Not acknowledging the Competition

Don’t ever underestimate yourself. If you think that you are not big enough to compete with those sites that rank higher than you, then you are certainly mistaken. Even if your company is big, that does not ensure that everyone knows what you are selling. They will only be guided by search engine results and go accordingly. Thus, acknowledge the competition and fight for your place.

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