Varun Saxena’s Seo Blog

What is link building?

Link building is a natural search engine optimization methodology that covers researching, requesting, and submitting quality back links from external sources with the intention of increasing webpage’s position in the search engines. 

Link Building

Link building is one of most significant factors in getting position on major search engines. The process of link building is very simple and hassle free. A webmaster looks on internet for suitable websites which may be contacted for link exchange. 

Link exchanging is a very important part of link building services. A link builder who engages in link building services always looks for relevant sites which match with the theme of the client’s site. After selecting an appropriate website for link exchange the link builder contacts the website for a possible link exchange and offers his website for link exchange. The process is less effective as compared to One way link building. Reciprocal link building services enjoys a benefit that there is no limitation of how many links should be obtained in a month.

Link building is beneficial in many ways for your business such as:

• It improves your visibility in the search engines.
• It can increase traffic to your website importantly.
• You can save your time as well as great amount of money investing in advertising.
• It plies an added resource to your website.

Link building services incorporates of two types of links:

1. One-way link

One-way links is also considered as ‘only-incoming’ links or ‘Non-Reciprocal links’. One-way links are the links established on other websites where you do not need to link back to them. One way link building process is more beneficial as one don’t have to provide a link in exchange and thus gives an impression to Google that the site is very good.

There are number of compelling reasons and methods for establishing such one-way links which include linking back from a different website that you may possess, publishing articles on sites, content syndication, listing in trade directories and passing out press releases in news networks.

2. Reciprocal link

Link exchanging is an easier and faster way to establish various links from other websites to your website. In this process, you trade links with prospective partner sites by offering a link to their website from your website.

Google is one search engine that believes in providing its users the perfect results. Thus, Google is striving hard to create its own algorithms. Meta ranking is not such a major criteria for Google search engine optimisation. The same holds true for page ranking. Google does not hold any page rank system. In fact, Google follows off-page optimisation. This means, that if your inbound links are strong, you will get a priority on Google.

Similarly, the age of the domain is one factor that is taken care of, by almost every search engine, especially Google. If your domain is older, then your site will be given priority in the search engine optimisation, as compared to the new domains. These factors contribute to analyse the quality of a website by Google.

However, paid link submissions are what Google dislikes the most. In fact, Google penalises such webmasters, who sell text link ads in order to get higher ranks in the search engine optimisation. And if you think that you are too small to get noticed by Google, you are indeed wrong!!!

The reason for Google’s dislike for such paid links is that the organic structure of the environment is disturbed by such links. According to Google policies, if you are buying a link – or we may also call it a paid link submission in technical terms, you are trying to bribe an algorithm. Thus it ensures that the flow is not broken. 

To ensure that you stay in the Google search engine, you have to follow the rules and regulations laid down by the company religiously. In case you try to act smart, you will surely get caught by Google. To make correct search engine results available to the users on Google search, Google’s normal procedure is to penalise the webmaster that uses wrong methods.

In order to get back your page rank, you have to forget text link ads or the paid submissions. Believe me, it’s not at all a bad idea, because for doing so you are benefitted from a web hosting one year fee. And once you get back your payment, it as always advisable to ensure that your TLA plug-in is disabled. If you have used a paid link, then you need the “nofollow” attribute tagged. There are various methods available on the net, outlining this process. Although it’s a bit technical, still with a little bit of help or just thorough reading on the internet, you may be able to do it.

Remember that if your paid links are made to a spam website, you will be penalised by Google. It is something that Google simply does not tolerate, no matter what.  So once you are through with disabling your paid links, you may once again ask for reconsideration from Google by sending a request, and letting them know what changes you have performed, in order to ensure that you get your page ranking in the Google search engine back. Once sure, Google will remove the penalty and you may enjoy your previous page ranking once again.

Many people confuse Directory Submission Services and Reciprocal link building. They are nevertheless different. In fact there are many rumours about free directory submission being good and the paid one being bad. This is however not the case.

Directory Submission Services

To understand Directory submission in a better manner, it is first advisable to know what a web directory is. A web directory, also known as the directory, is a combination of diverse services and products’ sub categories, which provides a link to other’s website. There are as many as four kinds of submissions under web directory:

• Paid Submission
• Free Submission
• Reciprocal Submission
• Future Link Submission

Not all the kinds of web directories are good and helpful in submitting links. There are also web directories that should be avoided. If you follow basic instructions on Directory Submission, your Search Engine Optimization will be one of the most perfect. One thing that you should ensure is that automotive directory submission should never take place, no matter what. This is so, because by doing so you will enable search engines to link farming senses.

The following points will help you assess whether your web directory is good or not. Remember that no matter what you are using. Whether it is a paid, free, future link or reciprocal submission as a web directory, its effectiveness depends upon the following points:

• A good directory should have a unique and individual content and style, that should not have been used anywhere in the net before.
• A summary about the category is a must. Every category page should contain title, description, etc., also known as meta tags, as these increase the understanding rate.
• These directories should be indexed by a prominent search engine like yahoo, Google or msn and should be SEO friendly.
• The links per page should not exceed the limit of 20.
• These directories should be crafted to serve the purpose, and not for advertising purposes like they do in YouTube.
• If the directory includes an old website, then the link to this website should be checked through Google or any other search engine.
• Last but not the least it is a must, for the directory to have a category and its sub category as well.

If your directory has all the above mentioned features, then your website will be reaping the benefits. It does not matter, whether you have a paid or free or reciprocate or future linking type of directory. In the event that your directory fails even a single above mentioned point, avoid that directory as much as you can. Also, it is recommended not to submit more than 10 links to your website in a day, as it may be considered as spamming by the search engine.

Reciprocal Link Building

A similar website reciprocal link is preferred by search engines. Directory submission is a helpful method in Seo Services, but not as much as reciprocal linking. This is so, because a directory can hold up to a maximum of 2 pages with varied website links. However, reciprocal links enable numerous pages with almost the same content, making them better when compared to directories.