Running under the code name of Google Algorithm, Google Penguin was the update that is first announced on 24th April, 2012. The main aim behind the update is to diminish the search engine rank of any website that violates the guidelines of Google Webmaster. Any website that uses black hat modus operandi like creating duplicate contents, keyword stuffing, cloaking and even participating in link schemes will fall under the violating norms. This will condemned the website to meet up Google Penalty for demonstrating unusual links.
It is now known to all that Google makes almost 500 changes with an average year to the search engine algorithms. The best search engine is always planning to ameliorate the section of technology and improve the status to a great extend. Google Penguin update is the enhanced version, which analyses the website via on page spamming. It is called as spamming filter, which operates automatically without any manual assistance. The websites that are using the black hat SEO technique that is the aggressive method to increase the traffic of the site will be directly penalized. It also ensures that the webmaster tools should be always followed to find out which key word is affected and which is not.
How to find out if you are hit by Google Penguin?
As of now I have mentioned that that no black hat SEO method is appreciated so, if you have witnessed that after 24th April your traffic from the site is decreasing to some extend then you are surely hit by the update. To minimize the same issue the SEO experts should follow certain points:
- Carefully search the contents that closely relates with one another and delete them all.
- Similar contents will not be encouraged, which means jargon words should not be written.
- Normal English and relevant contents that the user would be looking for, should be incorporated.
- Rank of the website that declines should not rely on too many unnatural links, anchor text links and so on.
- Over Optimization can also lead to Google penalization and minimizing the rank of the site.
How to Diagnose the Problem?
The best and easiest way is to stringently analyse the website traffic data and calculate the ranking. Ranking and traffic plays vital role to provide you the evidence of the verified result of your website performance. As Penguin makes analysis of on page submissions, it clearly takes the look for the links that counts to be unnatural and manipulative. According to latest penguin algorithm update represents the steps to decrease the web spam and simultaneously promote high quality contents on the website. The update will mark a whole of 3% impact on the search queries that are used by the web master. Web Spam also includes too many Keyword stuffing, which should be avoided.
There are some of the other relevant steps that should be followed by the webmaster to get rid of Google Penguin penalty.
Identify the poison links, which means that you need to get rid of the website’s inbound links. After identifying the bad links, quickly remove it from the webmaster and ensure that it is completely eradicated. The next step is to start new link building campaign in order to make your links fall under the realm of natural inbound profile. To have strong inbound link profile the website should have high domain diversity, high diversified link quality, which means that you link should be followed in press release, editorial content blogs, forums and many others.
Beside this, special consideration should be given in the point of anchor text that the SEO expert uses for linking. Branded anchors should be mentioned, Naked URLs, hybrid branded anchors and universal anchors should be followed. Google has also said that in terms of queries, new spam fighting algorithm update has made last made significant changes. It says that the update will impact 3.1 % queries in English language. The algorithm speaks that the percentage might be calculated in higher terms, where the spam is found to be slipping even more.
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